By Norberto León
PAVOTS D’ARGENT
Beautiful Facial Powder Packaging Design
in Roger & Gallet’s 1928 Catalog
The packaging designs of the time are true works of art designed by the most imaginative artists. This container design was made by the famous artist of the time René Lalique.
Interior with the product protected with a hermetic wrapper. Outer lid of the box.
Sides of the box and back with the name of the article
Box Design: created by Rene Lalique in 1927
Dimensions in inches: width: 2,56 in, length: 3,34 in, height: 0,99 in
Dimensions in centimeters: ancho: 65 mm, largo: 85 mm, alto: 25 mm)
Container printing: 4 solid colors (pink, purple, black and silver)
Material: cardboard lined with printed paper
Pavots d’Argent page in the Catalogue
The page where the Pavots d’Argent product line is presented is printed with the maximum luxury of finishes. It was printed in four-color CMYK system (blue, magenta, yellow and black) plus gold and silver inks on two types of high quality papers.
Catalogue Cover
Contents
204 reproductions of products with references and prices of the time.
78 pages (21 in color)
Dimensions in inches: height: 10,24, width: 13,58 in
Dimensions in centimeters: alto: 24,5, ancho: 26 cm
The Fragrance
(reformulated by Alberto Morillas and relaunched in 2005 )
It is classified as a floral oriental fragrance for women.
Top notes: bergamot, Yuzu
Middle notes: poppy flower, Bulgarian rose, jasmine
Base notes: vetiver, patchouli, woody notes and amber
Successful product line. In addition to facial powders, Pavots d’Argent was available in perfume, eau de toilette, bath salts, sachet and soap.
Announcement of the time
L’ILLUSTRATION, 30 march 1929
Pavots d’Argents was one of the first cosmetic lines created by Roger & Gallet where the company developed an extensive advertising program in France and abroad.
Short history of the brand
In 1862 Armand Roger and his brother-in-law Charles Gallet, founded the Roger & Gallet brand in Paris, standing out for the originality and quality of their products.
They created innovative products such as soaps, tooth care, beauty care of the face, hair and even makeup. In 1879 they designed the most emblematic product of the brand in its time, the round soap with its perfume in the center, which allowed a better adherence leaving the soap perfumed until its last use.
Over the years, the brand acquired great development and, in 1932 in Paris, inaugurated the “Boutique du Bonheur”, whose fame attracted customers such as Marilyn Monroe, Ingrid Bergman, Bernard Buffet and Maria Callas among other prominent personalities.
Other posts you may be interested in
Click on the image to go to the post
